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		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=does-account-scoring-need-a-dedicated-platform</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-often-should-account-plan-reviews-happen</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-is-account-penetration-different-from-account-engagement</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-many-account-stages-should-a-program-have</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=why-measure-engagement-at-the-account-level</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=why-use-abm-tiering-instead-of-treating-all-accounts-the-same</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-most-useful-way-to-report-account-velocity</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-does-account-research-produce</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=who-should-attend</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-do-you-improve-account-penetration</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-happens-when-an-account-regresses-to-an-earlier-stage</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-a-good-engagement-signal</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=can-an-account-move-between-abm-tiers</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-does-ai-affect-account-velocity</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-sources-feed-account-research</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-is-this-different-from-a-sales-pipeline-review</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-a-target-coverage-model-and-why-does-it-matter</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=where-do-account-insights-come-from</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-does-engagement-relate-to-intent-data</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-often-should-abm-tiers-be-reviewed</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-is-account-selection-different-from-prioritization</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=who-does-account-research</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-makes-an-account-plan-review-effective</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-does-penetration-influence-expansion-revenue</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=who-uses-account-insights</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-tools-track-account-engagement</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-big-should-each-tier-be</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-criteria-drive-account-selection</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-is-research-different-from-account-insights</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-many-accounts-should-one-review-cover</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=why-does-account-mapping-matter</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-are-insights-different-from-data</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=can-an-account-look-engaged-but-not-be-a-real-buyer</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-most-common-tiering-mistake-2</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=who-decides-on-the-target-account-list</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-long-should-research-take-per-account</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-most-common-failure-mode-of-these-reviews</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-roles-should-a-map-capture</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-do-you-keep-account-insights-current</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=why-does-the-trajectory-of-engagement-matter-as-much-as-the-level</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-does-an-abm-program-manager-do-day-to-day</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-many-accounts-should-be-on-the-list</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=can-ai-replace-account-research</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=which-accounts-need-a-formal-account-plan</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-does-mapping-reduce-risk</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-difference-between-account-insights-and-a-buyer-persona</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-should-engagement-signals-be-weighted</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=does-an-abm-program-need-a-dedicated-manager</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-most-common-mistake-in-account-selection</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-most-common-failure-of-account-research</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=who-owns-the-account-plan</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-tools-support-account-mapping</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-long-should-an-account-insight-briefing-be</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-account-capture-rate</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-skills-does-the-role-require</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-often-should-account-selection-happen</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-is-prioritization-different-from-account-selection</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-makes-an-account-plan-effective</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=when-should-account-mapping-happen-in-a-deal</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=can-ai-generate-account-insights</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=why-is-capture-rate-important-in-abm</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=who-does-an-abm-program-manager-report-to</loc>
		<lastmod>2026-08-18T01:36:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-do-you-identify-who-is-on-a-buying-committee</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=when-should-web-personalization-rules-be-reviewed-and-updated</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-should-the-sla-include</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-a-common-orchestration-mistake</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-single-most-useful-pilot-metric</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=why-use-physical-mail-in-a-digital-program</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-is-account-based-advertising-different-from-regular-b2b-advertising</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-does-tiering-affect-resource-allocation</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-have-buying-committees-changed-in-recent-years</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-does-this-differ-from-traditional-outbound-prospecting</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=why-is-an-sla-worth-the-effort</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-do-you-get-started-with-account-based-orchestration</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-long-should-a-pilot-run-before-metrics-are-meaningful</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-kinds-of-items-work-well</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-should-account-based-advertising-be-measured</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=should-tier-criteria-be-the-same-for-new-business-and-expansion-accounts</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-difference-between-a-buying-committee-and-a-buying-group</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-metrics-matter-most</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=who-should-be-involved-in-creating-it</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-most-useful-diagnostic-for-orchestration-health</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-is-account-based-expansion-different-from-new-logo-abm</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=is-direct-mail-just-an-expensive-gift</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-biggest-mistake-in-account-based-advertising</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=why-is-it-called-air-cover</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-do-reps-and-marketing-coordinate</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-often-should-the-sla-be-reviewed</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-role-does-technology-play-in-orchestration</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=why-involve-marketing-in-expansion</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=which-accounts-justify-direct-mail</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=does-account-based-advertising-work-for-low-volume-target-lists</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-channels-deliver-air-cover</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-many-target-accounts-should-an-account-based-sdr-carry</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=what-is-the-single-most-consequential-commitment-in-an-account-based-sla</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://marcsplayground.kinsta.cloud/?glossary_faq=how-is-account-based-nurture-different-from-lead-nurturing</loc>
		<lastmod>2026-08-18T01:36:58+00:00</lastmod>
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